Spending on advertising right now might seem counterintuitive. However, every study shows that those companies who market during a crisis come out on top. Just don’t alter your message by pandering. Focus your messaging even more on your difference so you can gain even greater share of the mind.
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world.
Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to...
Vision without execution is hallucination.
In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money. It’s wrapped around a higher purpose.
Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee?
Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.