Silly and sentimental. Advertisers play it safe this year.
In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor.
Charlie Munger knows a bit about making money.
Every ad person wrestles with the conundrum whether effective advertising should focus more on entertaining or more on informing.
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and...
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way.
It starts with the category. That’s the way our brains work. We think category first, then brand.
‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results.
Legion are the tales of marketing battles waged by brands that consumers see on retail shelves.
Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage.