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Dick Maggiore

""Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night.""

Innis Maggiore - Brand Repositioning Misses

Brand Repositioning Misses: Lessons from Toys ‘R’ Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

Innis Maggiore - Listening to Customers

Listening to customers improves understanding

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.

Innis Maggiore - Competitive Business Strategy

Competitive Business Strategy: Find your playground

Does your business have a clear and well-articulated statement of strategy?

Innis Maggiore - Marketing Holy Grail

Find your business’ marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail.

Innis Maggiore - Place Branding  Canton

Brand a place like Canton: We can score big if we go all in

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world.

Innis Maggiore - Durable Competitive Advantage

How to build durable competitive advantage

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines.

Innis Maggiore - Brand Reinvention

Diebold thrives on nearly 160 years of brand reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to...

Innis Maggiore - Stark County Economy

Focus key to our Stark County economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration...

Innis Maggiore - Pendulum  of Brand Change

Businesses, markets ride pendulum of brand change

Americans elected Barack Obama, then eight years later elected Donald Trump. The pendulum swung and, by virtue of the differences between Obama and Trump, it is reasonable to deduce that...

Innis Maggiore - Business Strategy

Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination.

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

'Content marketing' lifts brands, engages customers December 12, 2018

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...

Crunch numbers to calculate advertising investment November 28, 2018

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...

Sears' saga found in snowblowers November 14, 2018

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...

Want to win in Business? Google it October 25, 2018

Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More