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Dick Maggiore

""Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night.""

Innis Maggiore - Supporting Local Business

Supporting Local Business: Think outside ‘big box’

According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.

Innis Maggiore - Super Bowl Advertising Effectiveness

Super Bowl Advertising Effectiveness: winners and losers

Silly and sentimental. Advertisers play it safe this year.

Innis Maggiore - Super Bowl Advertising

Super Bowl Advertising: Will advertisers ‘show me the new’ in Super Bowl LII?

In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor.

Innis Maggiore - Niche Differentiation Strategy

Niche Differentiation Strategy: Mine riches in niches

Charlie Munger knows a bit about making money.

Innis Maggiore - Big Data and Business

Big Data and Business: 2018 is the year of the algorithm

Making predictions is risky business, but putting our heads in the sand might be even riskier.

Innis Maggiore - Brand DNA

Your brand DNA sets the course

The end of another year is a good time to reflect and work on your business rather than in your business.

Innis Maggiore - Positioning in Digital Marketing

Positioning in Digital Marketing: Start with positioning to win online search

In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing.

Innis Maggiore - The Hedgehog and the Fox

Lots to learn from the hedgehog and the fox

To understand the spiny hedgehog and the sly silver fox, we must go back nearly three millennia.

Innis Maggiore - Strengthening Stark County

Forging strategy for strengthening Stark County

An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here.

Innis Maggiore - Corporate Social Responsibility

Walking line between corporate social responsibility, social division

We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important.

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...

AGENCY NEWS View All RSS

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More