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""Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night.""
Test, learn, tweak to formulate business strategy
Learning to write and solve equations is the foundation of formal education for many of us.
Effective Advertising: Big question is whether to entertain or inform
Every ad person wrestles with the conundrum whether effective advertising should focus more on entertaining or more on informing.
Differentiation in Business: A marketing lesson from Mickey Mouse
Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.
Brand Reinvention: Reinvent or die
What do you do when even a good coat of polish doesn’t make your shoes shine anymore?
Business Growth: When is ‘too big’ too big?
Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.
Merging Data and Creative: Path to head goes through heart
Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution.
What’s a brand anyway? The basics of brand positioning
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
Artificial intelligence and marketing, the next big thing
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and...
Every business should be building an economic moat
When investing in a company, Warren Buffett looks for those who are building an “economic moat.”
PR and Digital Marketing: PR’s storytelling heritage helps boost brands’ online traction
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way.
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We've crossed the 'creepy' line February 20, 2019
Have Google and Facebook crossed the creepy line?Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the cr...
Seasoned Super Bowl advertisers win on defense February 05, 2019
The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes ...
Effective email marketing requires planning January 24, 2019
Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more.It’s no wonder. At ...
Old theory still explains a lot about business today January 09, 2019
Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today.You might remember ...
Innis Maggiore hires three associates, promotes agency veteran Learn More
Innis Maggiore earns two 2018 WebAwards Learn More
Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore earns District 5 ADDY Award Learn More