Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution.
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and...
When investing in a company, Warren Buffett looks for those who are building an “economic moat.”
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way.
Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much...
It starts with the category. That’s the way our brains work. We think category first, then brand.
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...