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Innis Maggiore - Positioning and Papa John's

Positioning and Papa John's: Backstory of how positioning propelled pizza giant

Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back.

Innis Maggiore - Building a Brand

Building a Brand: Differentiate, strategize, target and shout from rooftops

Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.

Innis Maggiore - Brand Positioning

What’s a brand anyway? The basics of brand positioning

Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.

Innis Maggiore - Building an Economic Moat

Every business should be building an economic moat

When investing in a company, Warren Buffett looks for those who are building an “economic moat.”

Innis Maggiore - Brand Consistency

Brand consistency pivotal in building success

Staying the course requires courage, discipline.

Innis Maggiore - New Coke Failure

‘New Coke’ Failure: Why decision was too far out to swallow

In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.

Innis Maggiore - Fed Ex Brand Strategy

FedEx brand strategy delivered results

Changes in industry, however, leave company searching for new winning tagline.

Innis Maggiore - Brand Name Value

What’s in a name? Only everything, including brand name value

From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice beings significant brand name value.

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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7 greatest brand positions excel in 3C test June 12, 2019

Brands that become great do so because their positions pass the 3C's test with straight A's.All great brands have clearly defined ideas that differentiate against competitors. That's the first C. Their ideas are highly m...

Deming’s gift to marketers: Test. Optimize. Repeat. May 30, 2019

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.Among his many accomplishments, Deming popul...

Repositioning Can Deliver The Advantage Your Business Needs May 15, 2019

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.Repositioning is about adjusting perceptions that already exist in the mind about your br...

Nike Tagline: How to execute the perfect tagline May 06, 2019

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade.He murdered a motel manag...

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Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More

Innis Maggiore hires web developer and project manager, and promotes art director Learn More

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More