Tagged with: Brand Name
Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back.
Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
When investing in a company, Warren Buffett looks for those who are building an “economic moat.”
In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.
From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice beings significant brand name value.