Tagged with: Brand Strategies
Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
When investing in a company, Warren Buffett looks for those who are building an “economic moat.”
In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.
LeBron James, Donald Trump and many other celebrities know that each of us must be known for something. We need to market ourselves to further our careers.