Tagged with: Branding
Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position.
LeBron James, Donald Trump and many other celebrities know that each of us must be known for something. We need to market ourselves to further our careers.
Companies must know the difference between line extension and a brand extension ... and when to go each route.