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Innis Maggiore - Brand Reinvention

Diebold thrives on nearly 160 years of brand reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to...

Innis Maggiore - Business Strategy

Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination.

Innis Maggiore - Start-Up Company Mission

Think like a start-up when developing your company mission

Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.

Innis Maggiore - Supporting Local Business

Supporting Local Business: Think outside ‘big box’

According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.

Innis Maggiore - The Hedgehog and the Fox

Lots to learn from the hedgehog and the fox

To understand the spiny hedgehog and the sly silver fox, we must go back nearly three millennia.

Innis Maggiore - Business Strategy

Test, learn, tweak to formulate business strategy

Learning to write and solve equations is the foundation of formal education for many of us.

Innis Maggiore - Business Growth

Business Growth: When is ‘too big’ too big?

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.

Innis Maggiore - Growth Strategy

Growth Strategy: Grow your company by growing your reach

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much...

Innis Maggiore - Advertising Budget

Thinking about advertising budgets? Think like Henry Ford

Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage.

Innis Maggiore - Pro Football Hall of Fame Village

Johnson Controls-Pro Football Hall of Fame Village deal is brand-building genius

Agreement announced Nov. 18 becomes day when excellence met excellence in Stark County.

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...

Trout's seven 'Abouts' shape marketing strategy July 25, 2019

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers.The explosion of choice for the consumer is the direct ...

Want to be like Buffet and Socrates? Read! July 10, 2019

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career. Buffett thought for a few seconds ...

Advantages to being first June 27, 2019

One of the easiest ways to be remembered is to be first.Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considere...

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Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More

Innis Maggiore hires web developer and project manager, and promotes art director Learn More