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Tagged with: Positioning Strategy

 

Innis Maggiore - Durable Competitive Advantage

How to build durable competitive advantage

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines.

Innis Maggiore - Positioning in Digital Marketing

Positioning in Digital Marketing: Start with positioning to win online search

In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing.

Innis Maggiore - Positioning and Papa John's

Positioning and Papa John's: Backstory of how positioning propelled pizza giant

Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back.

Innis Maggiore - Differentiation in Business

Differentiation in Business: A marketing lesson from Mickey Mouse

Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.

Innis Maggiore - Understanding Your Customer

Understanding your customer is key to differentiation

Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position.

Innis Maggiore - Repositioning a Brand

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with...

Innis Maggiore - Positioning Strategy

Century-old book speaks to 2016 business challenges, positioning strategy

Solutions, when found, will be simple and obvious — but only in retrospect. Can the idea pass 5 tests?

Innis Maggiore - Competitive Positioning Strategy

Election Season: Competitive positioning strategy wins

The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection.

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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POSITIONISTVIEW® View All Subscribe

7 greatest brand positions excel in 3C test June 12, 2019

Brands that become great do so because their positions pass the 3C's test with straight A's.All great brands have clearly defined ideas that differentiate against competitors. That's the first C. Their ideas are highly m...

Deming’s gift to marketers: Test. Optimize. Repeat. May 30, 2019

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.Among his many accomplishments, Deming popul...

Repositioning Can Deliver The Advantage Your Business Needs May 15, 2019

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.Repositioning is about adjusting perceptions that already exist in the mind about your br...

Nike Tagline: How to execute the perfect tagline May 06, 2019

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade.He murdered a motel manag...

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Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More

Innis Maggiore hires web developer and project manager, and promotes art director Learn More

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More