Congratulations! You are now classified as a digital business. But don't rest on your laurels. There is one thing technology can never replace: understanding the illogical mind of humans and their buying habits. Plus, technology always changes. What strategic and technical path have you set your organization? Keep in mind the following:
Key question: Are you keeping a diligent eye on new technologies? Who is responsible to evaluate and adopt new technologies, media and strategies?
If you are on a marketing team that has achieved "digital business" status, you must feel like you've reached heaven. Less than 0.01% of all marketing is currently executed in a digital business environment. Your challenge? Knowing how you fit in a marketing environment that leverages technologies yet values its human resources. What value are you bringing to a systematic method of marketing? Stay vigilant and always consider:
Key question: Is your team constantly testing and optimizing marketing strategies, tactics and platforms? What processes or procedures to you have in place to avoid testing for testing's sake? Who is holding your organization to its brand position?