Mappting Your Position on the Digital Spectrum
01 - Sharing Your Story
Keyword: Starting
02 - Starting the Dialog 03 - Engaging in Conversation 04 - Understanding the Dialog 05 - Refining the Dialog 06 - Mass One-on-One Dialog 07 - Become a Digital Business
assets

Congratulations - you realize the world has gone digital. To start on the digital path, you should consider building one or more of these assets:

Landing Page(s)

A landing page is typically developed for the purpose of a campaign-specific destination. A unique domain or friendly URL are part of the advertising that directs the user to find out more about the company, product or service being promoted. This allows marketers the ability to gauge the interest created by the advertising elements.

Website(s)

A website is the core digital asset your company develops. It is an organic sales asset that grows and changes to the needs of the marketing and sales teams. Like a plant, it needs regularly pruning and care to keep it optimized. Unlike personnel, a website works 24/7/365 and should be leveraged to build business non-stop.

eCommerce Site(s)

An eCommerce site is more ideal than a regular website. Transacting business online is far more effective and efficient. It provides immediate sales, rich customer data, shopping habits, a trackable marketing and sales funnel and the most reliable form of Return on Investment calculations.

Key question: Does your website properly dramatize your position? Does it answer the question for site visitors as to why they should buy from you instead of your competitors?

marketing & sales

If you built the above properly, then you will already be marketing digitally. How? Your website properties should be attracting new customers organically (SEO and Google Business Listing) and you should be tracking basic interactions using an analytics package:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) occurs whenever you create a digital property. While missed by many, it is foundational to a great digital marketing strategy. An agency who understands digital understands that SEO is part science (writing for the bots) and part art (writing/selling to the audience to create action).

Google Business Listing

Your Google Business Listing is akin to the Yellow Page ad of the past. The process is very simple and quick. Listing your information on Google Business means your map location(s), business information, images, reputation and more are present in the multitude of ways Google serves up businesses on the web. Don't forget this Web-101 tactic.

Google Analytics

If your digital properties use Google Analytics, you're on the right path. If you want your business to thrive, you'll want to start reviewing and drawing conclusions from those analytics. Basic Google Analytic installations are a super start, but consider setting up and tracking Events, Funnels and Goals to make finding meaningful data quicker.

Key question: When the copy of your website was written, did it include the keywords you identified as important for your prospects to find you on the web? What indicators will tell you whether your SEO is working well?