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Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

Information Architecture Agency

Information Architecture Guide your website visitor from first touch through to final objective, seamlessly. An information architecture agency helps you to structure your website content to maximize user experience. The user experience is fundamentally about maximizing the fit (relevance) of site information and interactions with customer wants and needs.

Sweepstakes Agency

Sweepstakes and Contests Agency Games and Other Fun Things Can Mean Serious Business Sweepstakes and contests can help both consumer and b2b companies reach audiences.

Healthcare

The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.

Loyalty Program Agency

Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.

Focus Groups & In-Depth Interviews

Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.

Buzz Marketing

Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.

How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

Customer Behavior Modeling Firm

Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.

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