Our Difference
As America's #1 positioning ad agency, Innis Maggiore is independently owned and ranked in the top 10% of all AAAA advertising agencies.
Advertising Age named Innis Maggiore "Ohio's Fastest Growing Agency" for three consecutive years.
In 2009, Jack Trout dedicated his latest book, In Search of the Obvious, to agency President & CEO, Dick Maggiore.
The aim of any marketing strategy we develop is to drive near- and long-term value creation. To do that, we developed the Appreciative Discovery®, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.
AWARD-WINNING WORK
POSITIONISTVIEW® View All Subscribe
Brand Repositioning Misses: Lessons from Toys ‘R’ Us July 05, 2018
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.How did this happen? What went wrong? What can we learn from brand repositioning misses?Toys “R” Us took...
The likely key to content marketing has been discovered; It's probably not what you think June 25, 2018
Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.Content marketing is a relatively inexpensive marketing tactic, but ...
Listening to customers improves understanding June 22, 2018
Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.One of his famous quotes really hits home for companies as they come to terms with the importance of their re...
Competitive Business Strategy: Find your playground June 08, 2018
Does your business have a clear and well-articulated statement of strategy?If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.” To find out...
AGENCY NEWS View All Subscribe
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More
Innis Maggiore strengthens web department through Miller and Gross promotions, Gang addition Learn More
Innis Maggiore hires Ackman as director of media and digital marketing services Learn More