As America's #1 positioning ad agency, Innis Maggiore is independently owned and ranked in the top 10% of all AAAA advertising agencies.
Advertising Age named Innis Maggiore "Ohio's Fastest Growing Agency" for three consecutive years.
In 2009, Jack Trout dedicated his latest book, In Search of the Obvious, to agency President & CEO, Dick Maggiore.
The aim of any marketing strategy we develop is to drive near- and long-term value creation. To do that, we developed the Appreciative Discovery®, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.
AWARD WINNING WORK
Everything we do at America’s #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.
Five ways to steer your business through the pandemic August 11, 2020
Let’s take a look at what we can do with our businesses to keep them successful.
The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have ...
How to Market During a Crisis April 20, 2020
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...
Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.
“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Ge...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.)
Will more brands brave the political fray in 2020?
For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was comme...