Our Difference

Positioning Is Our Position®: Innis Maggiore is an agency that brings a positioning perspective to help our clients win mind share against competitors, drive their success, and build long-term customer loyalty and market value.
We believe positioning is the most powerful way to market, now more than ever. That's how we have become the nation's #1 positioning ad agency.
We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity, and good judgment, combining the best of our strategic and tactical talents to deliver measured results.

As America's #1 positioning ad agency, Innis Maggiore is independently owned and ranked in the top 10% of all AAAA advertising agencies.


Chuck Innis founded the agency in 1974 and Dick Maggiore became president and CEO in 1989. In the mid-90s, Innis Maggiore began to build its reputation as the nation's leading positioning agency, working directly with author Jack Trout, who coined the term. Since the late 90s, the agency has more than tripled in size.
More than 100 ADDY® Awards in in the past five years, including Judges Award and Best of Show. 

Advertising Age named Innis Maggiore "Ohio's Fastest Growing Agency" for three consecutive years.

In 2009, Jack Trout dedicated his latest book, 
In Search of the Obvious, to agency President & CEO, Dick Maggiore.

Value Creation
The aim of any marketing strategy we develop is to drive near- and long-term value creation. To do that, we developed the Appreciative Discovery®, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.

AWARD WINNING WORK

Everything we do at America’s #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.

POSITIONISTVIEW® View All Subscribe

Five ways to steer your business through the pandemic August 11, 2020

Let’s take a look at what we can do with our businesses to keep them successful.

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have ...

How to Market During a Crisis April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...

Moral-based capitalism still best bet February 19, 2020

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.

“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Ge...

Super Bowl LIV Advertising: The game behind the game January 28, 2020

(As seen in Crain’s Cleveland Business.)


Will more brands brave the political fray in 2020?

For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was comme...

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Innis Maggiore earns two Healthcare Advertising Awards for Aultman work Learn More

Innis Maggiore adds two fall interns Learn More

Innis Maggiore earns 'Outstanding Website' WebAward for DragonSkin Cable site Learn More

Three students awarded Innis Maggiore Endowed Scholarship for Communications Learn More