How We Deploy Your Brand Differentiation
Our methodical approach provides a well-grounded basis to determine which marketing tactics are most appropriate to achieve objectives, while ensuring all communications reinforce your competitive difference in the minds of your customers.
In addition, the brand identity may include enhancements for your logo, color palette, communication theme, core message, tagline, and/or other forms of creative expression to communicate and reinforce your unique difference in the minds of prospects.
Advertising, Marketing & PR. We use the same insights to develop a complete brand execution for our clients that is fully grounded in the positioning strategy. Fundamentally, the position determined then prescribes the direction, focus and core messages for all advertising, marketing and PR activities in the long term. Thus, it is possible to establish common, consistent guidelines for these activities going forward.
Performance Measurement. With consistent execution, it's very important to monitor and measure perceptions associated with the brand difference to ensure that the effect desired is being achieved. This step is an integral part of the brand positioning process, to identify opportunities for reinforcement or clarification that provide value appreciation.
Leadership through technology.View Work
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Protecting us from the spread of germs.View Work
Live Life UncottagedView Work
Tradition you can taste.View Work
Keeping the family on full.View Work
Stay rational. Invest long term.View Work
Transforming the car wash industry.View Work
Leader in skin health and hygiene.View Work
Performance guided by values.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark County District Library
Where everything is free®View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Powerfully LightView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Innis Maggiore adds award-winning designer and illustrator Alicia Jordan to creative team Learn More
Innis Maggiore’s Mark Vandegrift Authors Groundbreaking Book on the Link Between Search and Positioning Learn More
Innis Maggiore names Jennifer Gross digital project manager Learn More
Innis Maggiore appoints ad agency vet Jason Nicolacakis account supervisor Learn More