Our Execution
How We Deploy Your Brand Differentiation
End-to-End Process
Our methodical approach provides a well-grounded basis to determine which marketing tactics are most appropriate to achieve objectives, while ensuring all communications reinforce your competitive difference in the minds of your customers.
In addition, the brand identity may include enhancements for your logo, color palette, communication theme, core message, tagline, and/or other forms of creative expression to communicate and reinforce your unique difference in the minds of prospects.
Advertising, Marketing & PR. We use the same insights to develop a complete brand execution for our clients that is fully grounded in the positioning strategy. Fundamentally, the position determined then prescribes the direction, focus and core messages for all advertising, marketing and PR activities in the long term. Thus, it is possible to establish common, consistent guidelines for these activities going forward.
Performance Measurement. With consistent execution, it's very important to monitor and measure perceptions associated with the brand difference to ensure that the effect desired is being achieved. This step is an integral part of the brand positioning process, to identify opportunities for reinforcement or clarification that provide value appreciation.
AWARD-WINNING WORK
POSITIONISTVIEW® View All Subscribe
Ground control to Elon Musk October 10, 2018
Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel.Along the way, Musk has been the archi...
Nike's campaign with Kaepernick brilliant September 26, 2018
Nike just did it.We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.Nike's 30th anniversary "Just Do It" campaign features an unretouched bla...
‘Positioning map’ can reveal your competitive advantage August 29, 2018
Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.To ...
Brand Extension: Mayo move spread Heinz too thin to win August 15, 2018
It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...
AGENCY NEWS View All Subscribe
Innis Maggiore earns two 2018 WebAwards Learn More
Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More