Our Execution
How We Deploy Your Brand Differentiation
End-to-End Process
Our methodical approach provides a well-grounded basis to determine which marketing tactics are most appropriate to achieve objectives, while ensuring all communications reinforce your competitive difference in the minds of your customers.
In addition, the brand identity may include enhancements for your logo, color palette, communication theme, core message, tagline, and/or other forms of creative expression to communicate and reinforce your unique difference in the minds of prospects.
Advertising, Marketing & PR. We use the same insights to develop a complete brand execution for our clients that is fully grounded in the positioning strategy. Fundamentally, the position determined then prescribes the direction, focus and core messages for all advertising, marketing and PR activities in the long term. Thus, it is possible to establish common, consistent guidelines for these activities going forward.
Performance Measurement. With consistent execution, it's very important to monitor and measure perceptions associated with the brand difference to ensure that the effect desired is being achieved. This step is an integral part of the brand positioning process, to identify opportunities for reinforcement or clarification that provide value appreciation.
AWARD-WINNING WORK
POSITIONISTVIEW® View All Subscribe
Think digital branding in today's B2B sales August 01, 2018
Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.The brand’s position is the distin...
Branding & Social Responsibility: Ability to respond an important responsibility July 18, 2018
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.David Baker, pre...
Brand Repositioning Misses: Lessons from Toys ‘R’ Us July 05, 2018
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.How did this happen? What went wrong? What can we learn from brand repositioning misses?Toys “R” Us took...
The likely key to content marketing has been discovered; It's probably not what you think June 25, 2018
Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.Content marketing is a relatively inexpensive marketing tactic, but ...
AGENCY NEWS View All Subscribe
Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More
Innis Maggiore strengthens web department through Miller and Gross promotions, Gang addition Learn More