How We Deploy Your Brand Differentiation
Our methodical approach provides a well-grounded basis to determine which marketing tactics are most appropriate to achieve objectives, while ensuring all communications reinforce your competitive difference in the minds of your customers.
In addition, the brand identity may include enhancements for your logo, color palette, communication theme, core message, tagline, and/or other forms of creative expression to communicate and reinforce your unique difference in the minds of prospects.
Advertising, Marketing & PR. We use the same insights to develop a complete brand execution for our clients that is fully grounded in the positioning strategy. Fundamentally, the position determined then prescribes the direction, focus and core messages for all advertising, marketing and PR activities in the long term. Thus, it is possible to establish common, consistent guidelines for these activities going forward.
Performance Measurement. With consistent execution, it's very important to monitor and measure perceptions associated with the brand difference to ensure that the effect desired is being achieved. This step is an integral part of the brand positioning process, to identify opportunities for reinforcement or clarification that provide value appreciation.
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
A monster of a new product to save critical communications.View Work
Leader in skin health and hygiene.View Work
Stay rational. Invest long term.View Work
Finger lickin' good.View Work
Performance guided by values.View Work
BAM! Healthy Cuisine
The first good-for-you food that tastes good.View Work
Affordable, locally managed health insurance.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
Midwest Industrial Supply
Consider it done.View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Canton Museum of Art
The Discovery and Exploration of ArtView Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
How to Market During a Crisis April 20, 2020
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...
Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Gekk...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.) Will more brands brave the political fray in 2020?For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercia...
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...