Portfolio for CDI CORP.
We've customized this portfolio for you. It showcases some of our favorite (and award-winning) positioning work. Enjoy!
GOODYEAR® AVIATION: TECHNOLOGY ADVANCEMENTS
Strengthened the brand perception by focusing on a position of technology innovation leadership. Specific advancements, such as Kevlar® brand fiber reinforcement, thicker tread, and antioxidant polymer compounds dramatized that position in a targeted print ad campaign and aviation show trade booth.
GOJO®/PURELL®: EARTH-FRIENDLY INNOVATION
The company’s legacy of sustainable practices and Earth-friendly innovation helped launch the world’s first Green Certified hand sanitizer. A dimensional press kit, interactive sustainability report, regional PR events, plus online and print advertising expressed this leadership with friendliness and humility and without a hint of greenwashing.
PURELL®: ADVANCED HAND SANITIZER
As inventors of the category, the PURELL® brand stands for skin health that promotes overall well-being. Launching their Advanced line — which kills more germs while protecting skin — extended this mission in a meaningful way, supported by a website and digital advertising, public relations, and the first of annual hand hygiene summits.
REPUBLIC STEEL®: STEEL REPUBLIC STEEL
As part of a rebranding initiative and a commitment to positioning the company around special bar quality steel, Republic Steel assumed a stance of leadership that repositioned all others as inferior “wannabes.” The provocative and irreverent campaign consisted of print, outdoor, newsletter, website, and public relations that led to and extended beyond Republic’s 125th anniversary.
PROPERTY & CASUALTY PROGRAM: KNOWING THE CHURCH COMMUNITY
This insurance division of GuideStone Financial Resources, a leader in investments and retirement plans specifically for churches and their staff, were positioned as the only P&C that knows the church community. A whimsical and fresh print and direct marketing campaign “spoke their language” and featured a series of safety tips to underscore the subject matter.
RTI INTERNATIONAL METALS: ADVANCING TITANIUM
This leader in advanced processes, in particular adding value to titanium, were positioned with the theme “Advancing Titanium™.” Collateral, advertising, public relations, publications, government presentations, and industry trade events helped underscore RTI’s superiority for the most advanced applications.
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...
Top four marketing trends for 2020 December 18, 2019
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.To remain competitive — to retain and grow your customer base —...
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Innis Maggiore earns two 2019 WebAwards Learn More
Innis Maggiore creative agency promotes DeMeo to creative director, hires Remark as project manager Learn More
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More