Portfolio for CDI CORP.
We've customized this portfolio for you. It showcases some of our favorite (and award-winning) positioning work. Enjoy!
GOODYEAR® AVIATION: TECHNOLOGY ADVANCEMENTS
Strengthened the brand perception by focusing on a position of technology innovation leadership. Specific advancements, such as Kevlar® brand fiber reinforcement, thicker tread, and antioxidant polymer compounds dramatized that position in a targeted print ad campaign and aviation show trade booth.
GOJO®/PURELL®: EARTH-FRIENDLY INNOVATION
The company’s legacy of sustainable practices and Earth-friendly innovation helped launch the world’s first Green Certified hand sanitizer. A dimensional press kit, interactive sustainability report, regional PR events, plus online and print advertising expressed this leadership with friendliness and humility and without a hint of greenwashing.
PURELL®: ADVANCED HAND SANITIZER
As inventors of the category, the PURELL® brand stands for skin health that promotes overall well-being. Launching their Advanced line — which kills more germs while protecting skin — extended this mission in a meaningful way, supported by a website and digital advertising, public relations, and the first of annual hand hygiene summits.
REPUBLIC STEEL®: STEEL REPUBLIC STEEL
As part of a rebranding initiative and a commitment to positioning the company around special bar quality steel, Republic Steel assumed a stance of leadership that repositioned all others as inferior “wannabes.” The provocative and irreverent campaign consisted of print, outdoor, newsletter, website, and public relations that led to and extended beyond Republic’s 125th anniversary.
PROPERTY & CASUALTY PROGRAM: KNOWING THE CHURCH COMMUNITY
This insurance division of GuideStone Financial Resources, a leader in investments and retirement plans specifically for churches and their staff, were positioned as the only P&C that knows the church community. A whimsical and fresh print and direct marketing campaign “spoke their language” and featured a series of safety tips to underscore the subject matter.
RTI INTERNATIONAL METALS: ADVANCING TITANIUM
This leader in advanced processes, in particular adding value to titanium, were positioned with the theme “Advancing Titanium™.” Collateral, advertising, public relations, publications, government presentations, and industry trade events helped underscore RTI’s superiority for the most advanced applications.
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
7 greatest brand positions excel in 3C test June 12, 2019
Brands that become great do so because their positions pass the 3C's test with straight A's.All great brands have clearly defined ideas that differentiate against competitors. That's the first C. Their ideas are highly m...
Deming’s gift to marketers: Test. Optimize. Repeat. May 30, 2019
William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.Among his many accomplishments, Deming popul...
We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.Repositioning is about adjusting perceptions that already exist in the mind about your br...
Nike Tagline: How to execute the perfect tagline May 06, 2019
Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade.He murdered a motel manag...
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More
Innis Maggiore hires web developer and project manager, and promotes art director Learn More
Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More
Innis Maggiore wins most awards at Akron ad competition Learn More