The right radio ad agency connects the rational and the emotional aspect of your brand.
Radio remains a prominent feature of contemporary daily life, filling the airwaves on your way to work, in stores, and in your home.
Radio was invented in the late 1800s, and by the 1940s, it had evolved into a prime source of pop-culture entertainment offering variety shows, dramas, comedies, and music way before the birth of television. Since then, radio remains a prominent feature of contemporary daily life, filling the airwaves on your way to work, in stores, and in your home.
Innis Maggiore, America’s #1 positioning ad agency, starts the process of building your strategy by positioning your brand with what differentiates it from the competition. By first establishing your position, the rest of the strategy falls into place. Positioning provides the most effective strategy in business because it distinguishes your brand’s identity against your competition. Based on this differentiation, Innis Maggiore can pinpoint the methods, like radio, that will best suit your positioning.
One of the most powerful aspects of radio advertising is its ability to showcase your brand’s personality. Rather than print ads, radio advertising gives you a longer-form storytelling medium to declare your positioning directly to the audience, thereby instilling an idea and giving personality to your brand. If executed correctly, a good radio ad agency connects the rational and the emotional aspect of your brand.
Though effective, good advertising campaigns can quickly become expensive. Radio advertising, on the other hand, allows radio ad agencies to provide more cost-effective solutions for clients who are looking for a broad reach like that of TV, but are working with a smaller budget. Radio ads, especially when you are utilizing experienced full-service radio ad agencies like Innis Maggiore, can be produced quickly and get you on the air in no time.
Another key factor of radio advertising comes from interactions with the radio station itself. When radio stations, and their personalities especially, show direct or indirect support for your brand, the listener feels more inclined to trust you. It works similarly to personal networking. When individuals share their car rides alongside the same radio hosts, they build a connection to them. This connection can become a holistic benefit to your brand when you employ radio advertising.
What may seem surprising to some is that radio has immense targetability in the marketplace. A listener’s radio selection is a very personal choice, meaning that people who tune into any given radio show have a high level of intentionality and will, subsequently, have higher awareness. When you pursue radio advertising, you have the ability to tailor where and when the best time is to play your ad in alignment with your positioning strategy, business objectives, and overall strategy.
There are a variety of radio advertising styles which can carry your message.
Even with all these differing styles of radio ads, it can seem confusing with how to choose the right one. That’s why with the help of Innis Maggiore, an experienced radio ad agency, you can rest assured we’ll create a radio marketing strategy that mobilizes your positioning into action.
Let a radio ad agency give your position a voice
Don’t miss out on a compelling opportunity to reach potential consumers. Place your trust in Innis Maggiore to give your brand a voice to match its position.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
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