Innis Maggiore Group Establishes New Sales Promotion Unit
CANTON, Ohio (April 1, 2003) - Innis Maggiore Group today announced the establishment of a sales promotion department and the appointment of Scott W. Edwards, a former Doner Advertising executive, to lead the new unit.
The newly formed department will design and execute loyalty programs, full-scale retention strategies, co-promotion programs, promotional events, incentive programs, premium offers, contests, sweepstakes and other sales promotion initiatives, for both consumer and trade audiences.
"This new unit will broaden the scope of services we offer," said Dick Maggiore, president of Innis Maggiore. "We can now provide sales promotion programs internally, in a way that integrates with the rest of our services. We identified Scott after an exhaustive search and look forward to participating in this market on a best-practices level."
Edwards was most recently president of iScott International, a sales promotion consultancy whose clients ranged from consumer goods companies such as PepsiAmericas and Ricola to higher-education clients such as Kent State University.
Before establishing iScott in late 2001, Edwards was creative director at Doner Advertising's Cleveland office, which specialized in sales promotion. Edwards spent nearly 11 years at Doner. Prior to that, he was manager of creative services at Philips Lighting Co. in Somerset, N.J., an aggressive promotions-oriented marketer.
Edwards holds a master's in business administration from New York University and a bachelor's degree from the University of Pennsylvania's Annenberg School of Communications. He recently relocated to Canton.
Innis Maggiore Group is an advertising and public relations firm with nearly 60 associates at offices in Canton and Youngstown, Ohio and Pittsburgh, Pa. The company has quadrupled in size since 1997, and reported capitalized billings of more than $26 million in 2002. Key clients include Aultman Health Foundation, Brewster Dairy, Liquid Control Corp., Louisiana-Pacific Corp., Microsoft Corp., NancyLopezGolf, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products, Smithers-Oasis Co., Square Two Golf, and Walt Disney Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America.