Innis Maggiore: Newsroom
Welcome to the Innis Maggiore newsroom. The newsroom is designed to provide news and information for working journalists and editors.
A chronological listing of current and archival agency news releases.
As the nation's leading agency in the practice of positioning, we are often sought after by media outlets looking for marketing insight from our unique perspective. You will find some of that coverage here.
Local Business Spotlight
Think outside the big box. Innis Maggiore and The Canton Repository shine a light on and encourage the support of local businesses doing their part to strengthen Stark County.
Talk With a Positionist
Editors are invited to consider Innis Maggiore as a resource for expert commentary on positioning, branding, and other marketing topics. Contact the media director below to reach associates with special knowledge and experience that can assist your reporting.
Innis Maggiore also publishes an on-site column related to a variety of marketing-related matters and current events looked at from a 'Positionist's View.'
Members of the media should contact the following:
Email Jim Cyphert
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
A monster of a new product to save critical communications.View Work
Leader in skin health and hygiene.View Work
Stay rational. Invest long term.View Work
Finger lickin' good.View Work
Performance guided by values.View Work
BAM! Healthy Cuisine
The first good-for-you food that tastes good.View Work
Affordable, locally managed health insurance.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
Midwest Industrial Supply
Consider it done.View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Canton Museum of Art
The Discovery and Exploration of ArtView Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
How to Market During a Crisis April 20, 2020
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...
Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Gekk...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.) Will more brands brave the political fray in 2020?For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercia...
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...