Innis Maggiore: Newsroom
Welcome to the Innis Maggiore newsroom. The newsroom is designed to provide news and information for working journalists and editors.
A chronological listing of current and archival agency news releases.
As the nation's leading agency in the practice of positioning, we are often sought after by media outlets looking for marketing insight from our unique perspective. You will find some of that coverage here.
Local Business Spotlight
Think outside the big box. Innis Maggiore and The Canton Repository shine a light on and encourage the support of local businesses doing their part to strengthen Stark County.
Talk With a Positionist
Editors are invited to consider Innis Maggiore as a resource for expert commentary on positioning, branding, and other marketing topics. Contact the media director below to reach associates with special knowledge and experience that can assist your reporting.
Innis Maggiore also publishes an on-site column related to a variety of marketing-related matters and current events looked at from a 'Positionist's View.'
Members of the media should contact the following:
Email Jim Cyphert
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
7 greatest brand positions excel in 3C test June 12, 2019
Brands that become great do so because their positions pass the 3C's test with straight A's.All great brands have clearly defined ideas that differentiate against competitors. That's the first C. Their ideas are highly m...
Deming’s gift to marketers: Test. Optimize. Repeat. May 30, 2019
William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.Among his many accomplishments, Deming popul...
We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.Repositioning is about adjusting perceptions that already exist in the mind about your br...
Nike Tagline: How to execute the perfect tagline May 06, 2019
Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade.He murdered a motel manag...
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More
Innis Maggiore hires web developer and project manager, and promotes art director Learn More
Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More
Innis Maggiore wins most awards at Akron ad competition Learn More