Welcome to the Innis Maggiore newsroom. The newsroom is designed to provide news and information for working journalists and editors.
A chronological listing of current and archival agency news releases.
As the nation's leading agency in the practice of positioning, we are often sought after by media outlets looking for marketing insight from our unique perspective. You will find some of that coverage here.
Think outside the big box. Innis Maggiore and The Canton Repository shine a light on and encourage the support of local businesses doing their part to strengthen Stark County.
Innis Maggiore publishes an on-site column related to a variety of marketing-related matters and current events looked at from a 'Positionist's View.'
Members of the media should contact:
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
Let’s take a look at what we can do with our businesses to keep them successful.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.