Smithers-Oasis, U.S.A. Selects Innis Maggiore Group as Agency of Record

CANTON, Ohio (February 16, 1998) - Smithers-Oasis, U.S.A., has chosen Innis Maggiore Group as the company's advertising and public relations agency of record.

Headquartered in Kent, Ohio, Smithers-Oasis, U.S.A. is a leading manufacturer of floral supply products, including Oasis® Brand Floral Foam. Innis Maggiore Group will provide the company with a full range of marketing communications services, including strategic positioning, market research, database marketing, trade advertising, package design and public relations.

Bob Williams, Director of Sales/Marketing for Smithers-Oasis, U.S.A., said Innis Maggiore Group was chosen for its ability to combine critical strategic thinking with fresh creative execution. "The floral industry is facing dramatic changes," Williams said. "For us to maintain our position as an industry leader, we must commit ourselves to listening and serving our customers. Innis Maggiore Group has demonstrated its ability to help us do that."

Dick Maggiore, president of Innis Maggiore Group, said the agency is looking forward to the challenge. "Smithers-Oasis, U.S.A. Has enjoyed a fruitful past," he said. "The goal of our partnership will be to enable the company to continue the same prosperity well into the 21st century."

Innis Maggiore Group, a leading northeast Ohio full-service advertising and public relations agency, is a 23-year-old firm serving a wide range of local, regional and national companies.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore



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