Aultman Health Foundation Ad Recognized in National Healthcare Marketing Awards
CANTON, Ohio (June, 1999) A newspaper advertisement created by Innis Maggiore Group for Aultman Health Foundation was recognized in the 16th Annual Healthcare Advertising Awards program sponsored by Healthcare Marketing Report.
The ad, which ran in Stark County newspapers in the fall of 1998, features a young boy imitating his father as his dad is shaving, with the headline, "He's depending on your good health." The ad emphasizes the importance of choosing a primary care doctor for personal healthcare needs.
The advertisement was recognized in the "healthcare system" category.
Healthcare Marketing Report sponsors the awards program to recognize outstanding advertising and marketing in the healthcare field.
Innis Maggiore Group, Inc., based in Canton, Ohio, is a regional advertising and public relations agency. In addition to Aultman Health Foundation, major clients include Republic Technologies International, Oasis Floral Products, Square Two Golf, Crown Divisions, Rainbow Rentals, Akrochem and Alpha Enterprises.
Innis Maggiore Group is a member of the American Association of Advertising Agencies. More information about the agency is available at its web site, located at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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