Innis Maggiore Group Reports Billings Rose 74 Percent in 1999
CANTON, Ohio (March 4, 1999) - Innis Maggiore Group, Inc. , a regional advertising and public relations firm, enjoyed a 74 percent increase in billings last year and laid a foundation for more growth in the years ahead.
Based in Canton, Innis Maggiore landed several new accounts during 1998 and announced plans to move into a new building in the Belden Village district in mid-1999.
"We grew significantly during 1998 by strengthening our capabilities and marketing those strengths effectively to existing and new clients," said Dick Maggiore, president of Innis Maggiore. "We have a larger, stronger team in place now, and we feel confident about the opportunities in front of us in 1999."
Capitalized billings for 1998 were nearly $12 million, up 74 percent from billings in 1997. The agency now employs 26 people, compared to 15 at the start of 1998.
Innis Maggiore's new building, a 12,000-square-foot, two-story structure at 4715 Whipple Avenue, will give the agency twice as much space as it occupies now. The building is located on an elevated lot in a high-traffic area.
The agency boosted its creative and public relations capabilities considerably during 1998. In November, the agency merged with Monter Creative Design, a leading Canton-area design firm. Monter's founder and president, Jeff Monter, became Innis Maggiore's vice president for creative services.
Among the new accounts the agency began serving during 1998 were Alpha Enterprises Inc., Albex Aluminum Inc. and Sirak Financial Services Inc. of Canton; Parker-Hannifin Corp. of Cleveland; Square Two Golf Inc. of Fairfield, N.J.; and Crossville Rubber Corp. of Crossville, Tenn.
Innis Maggiore Group, Inc., based in Canton, Ohio, is a regional advertising and public relations agency. Major clients include Republic Technologies International, Aultman Health Foundation, Oasis Floral Products, Square Two Golf, Preferred Rubber Compounding, Crown Divisions, Rainbow Rentals, Akrochem and Alpha Enterprises.
Innis Maggiore Group is a member of the American Association of Advertising Agencies. More information about the agency is available at its web site, located at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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