Innis Maggiore to Relocate Headquarters on Whipple NW
Article as published in The Repository
May 29, 1999
Found on www.cantonrep.com
By EDWARD R. SEMMLER Repository business editor
JACKSON TWP. -- When Dick Maggiore took the first look inside what eventually would become his company's new headquarters, he admits he couldn't see beyond the obstacles.
The empty building at 4715 Whipple Ave. NW was situated on a beautiful 2.5-acre parcel with plenty of trees and lawn. It also had great visiblity just south of the Belden Village Mall as well as a nearby traffic signal a necessity in the busy retail and business district.
But the inside of the building looked far too institutional for Maggiore, president of the Innis Maggiore Group. As a former one-day surgery center belonging to Aultman Hospital, it was filled with square, curtained recovery rooms with outlets for oxygen.
The building also contained boilers, generators, compressors, sterilization units and other gear needed for a medical facility but completely unnecessary to an advertising and public relations firm.
Maggiore decided to make more visits to the building, and eventually, he fell in love with the location, the rounded curves of the structure and the quality of the construction.
"The solution was deciding we could gut the building," said Maggiore.
Jack Hawk of the Wilson Architectural Group was called in to remake the building. "Since we're an advertising and public relations company, we told him to go nuts," said Maggiore.
The gutting and rebuilding of the 12,700-square-foot building began in January and will be mostly completed by Tuesday when Innis Maggiore officially opens at the new location.
The new facility gives the rapidly expanding firm room to grow for many years. It also allows the company to combine its advertising and public relations people under one roof.
The company has more than doubled its revenues during the past four years and now has 27 employees, who work out of offices at 2833 Cleveland Ave. NW, Canton, and at 610 N. Main St., North Canton.
Maggiore said the company was leasing its North Canton offices. The location in Canton will be sold.
While most of us will be enjoying Memorial Day weekend, Maggiore and others from Innis Maggiore will be busy coordinating Tuesday's opening of the new building.
But Maggiore said the $1.8 million project is worth the price and the hassles.
"This is probably the thrill of my career," said Maggiore. "This will uplift us personally and professionally."
You can reach Business Editor Ed Semmler at 580-8327 or by e-mail.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Seven ways to win in a commodity market September 04, 2019
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Innis Maggiore creative agency promotes DeMeo to creative director, hires Remark as project manager Learn More
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More