Square Two Names Innis Maggiore for Advertising, PR
FAIRFIELD, N.J. (December 29, 1998) - Square Two Golf, Inc. (NASDAQ: GOLF) today announced that it has named Innis Maggiore Group, an advertising and public relations firm based in Canton, Ohio, as its agency of record.
Innis Maggiore will provide a full range of advertising and public relations services for Square Two, a leading manufacturer of golf equipment and an official sponsor of the Ladies Professional Golf Association. Terms of the arrangement were not disclosed.
"Our relationship with Innis Maggiore will help us support our top-quality golf equipment with targeted, cost-effective marketing services and to consolidate our marketing and promotion activities with one full-service provider," said Douglas A. Buffington, president and chief operating officer of Square Two. "We are also committed to boosting our profile among the golf and financial marketplaces with a results-oriented public relations strategy."
Innis Maggiore Group Inc., based in Canton, Ohio, is a regional advertising and public relations agency that employs 28 people. The agency's major clients include Republic Engineered Steels, Camelot Music, Aultman Health Foundation, Oasis Floral Products, Preferred Rubber Compounding, Square Two Golf, Communication Resources, Akrochem Corp. and Alpha Enterprises.
Square Two Golf, established in 1981, markets women's and men's golf clubs and related equipment throughout the United States. As an official sponsor of the LPGA, Square Two is one of the leading value brands among women golfers and holds three U.S. patents for its innovative use of technology in club design. The company operates a headquarters and manufacturing plant in Fairfield, N.J., and sells clubs through more than 4,000 retail outlets.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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