Aultman Health Foundation Ad Campaigns Recognized in National Healthcare Marketing Awards
CANTON, Ohio (September 5, 2000) - Two newspaper advertising campaigns created by Innis Maggiore Group for Aultman Health Foundation were recognized in the 17th Annual Healthcare Advertising Awards program sponsored by Healthcare Marketing Report.
The "We'll Be Ready" ad campaign features a series of real-life events that could lead to a visit to one of Aultman's Immediate Care Centers. Scenes pictured in the ads include a young boy playing little league baseball and a young girl sled riding. The campaign emphasizes the importance of choosing Aultman's Immediate Care Centers for minor medical emergencies and uses the tagline "We'll be ready."
The "Slice of Life" ad campaign, which ran in Stark County newspapers in the spring and fall of 1999, features actual Aultman patients that faced a medical crisis and ended up a success story. The campaign focused on orthopaedic, cardiac, maternity and trauma patients.
Innis Maggiore Group Inc., based in Canton, Ohio, is a regional integrated communications agency. The agency employs 24 people and reported 1999 capitalized billings of more than $12.5 million. In addition to Aultman Health Foundation, key clients include Republic Technologies International, Oasis Floral Products, Square Two Golf, Schumacher Homes, Parker Hannifin, Rainbow Rentals, Akrochem Corp. and Alpha Security Products. Innis Maggiore is a member of the American Association of Advertising Agencies.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
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