Innis Maggiore expands capabilities, adds four employees

CANTON, Ohio (November 16, 2000) -- Innis Maggiore Group, Inc., a leading regional integrated communications firm, has expanded its capabilities with the addition of four individuals to its staff.

Lorraine Kessler has been named business development director. She is responsible for coordinating the agency's pursuit of new business.

Kessler was most recently an administrator for St. Stephen Martyr Lutheran Church in Canton. Prior to that, she was the vice president of client services at Lauerer Markin Group, a full-service advertising and public relations agency in Toledo, Ohio.

Kessler holds a master's degree from the University of North Texas and a bachelor's degree from Bowling Green State University. She is a resident of Canton.

Carrie DeVille-Hart has been named account coordinator. She will coordinate advertising, marketing and research projects for a variety of Innis Maggiore clients.

DeVille-Hart was most recently a product manager at Landoll Inc., a printer, packager and marketer of publishing products in Ashland, Ohio. Prior to that, she was a product manager at Royal Doulton, a manufacturer of crystal and china, in Somerset, N.J.

DeVille-Hart holds a bachelor's degree in business from Miami University. She is a resident of Canton.

Paul Frye and Amy Foster have been named graphic designers. They are responsible for design and execution of a wide range of advertising and public relations projects for Innis Maggiore clients.

Frye was most recently a graphic designer at Costello Nardecchia Advertising in Columbus. Before that, he was a design and account services coordinator at RMD Advertising, also in Columbus.

Frye holds an associate of applied arts degree from Sinclair Community College in Dayton. He is a resident of Massillon.

Foster was formerly a graphic designer at Caler & Company, an advertising agency in Akron, Ohio.

Foster holds a bachelor's degree from Youngstown State University. She is a resident of Rootstown.

Innis Maggiore Group Inc., based in Canton, Ohio, is a regional integrated communications agency. The agency employs 26 people and reported 1999 capitalized billings of more than $12.5 million. Key clients include Republic Technologies International, Aultman Health Foundation, Oasis Floral Products, Square Two Golf, the National Association of College Stores, Waikem Auto Group, Rainbow Rentals and Akrochem Corp. Innis Maggiore is a member of the American Association of Advertising Agencies.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

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