Innis Maggiore Strengthens Creative Capabilities, Appoints Jeff Goldman as Associate Creative Director
CANTON, Ohio (February 28, 2000) - Innis Maggiore Group Inc., a regional advertising and public relations agency, announced today that it has strengthened its creative capabilities with the addition of Jeff Goldman, an award-winning copywriter from Texas, as the agency's first associate creative director.
"Jeff brings a higher level of creative concepting and copywriting capability to Innis Maggiore Group and our clients," said Jeff Monter, vice president for creative services at Innis Maggiore. "This is a big step for us, but the growth in the size and sophistication of our client base makes it a necessary step."
Goldman is relocating to Canton from San Antonio, where he was a senior copywriter at Anderson Advertising. Among his accounts there were Taco Cabana, a chain of Tex-Mex restaurants; Luby's, a Texas-based chain of more than 200 cafeterias; and Columbia, a leading bowling ball manufacturer.
Prior to joining Anderson, Goldman worked for nearly four years at Rives Carlberg in Houston. There, his assignments included KFC, Jiffy Lube, Compaq, Rheem Manufacturing, the Houston 2012 Olympic Committee and the Houston Chronicle. Goldman also worked in copywriting positions at Howell Boyd Advertising in San Antonio and at two agencies in Miami, Fla.
He has won many national Telly Awards for his work on Ruud Manufacturing and the Houston Chronicle as well as numerous local and regional Addy Awards in Texas.
Goldman holds a bachelor of science degree from the University of Texas at Austin.
Innis Maggiore is a regional advertising and public relations agency. The agency employs 26 people and reported 1999 capitalized billings of more than $12.5 million. Key clients include Republic Technologies International, Aultman Health Foundation, Oasis Floral Products, Square Two Golf, Schumacher Homes, Parker Hannifin, Rainbow Rentals, Akrochem Corp. and Alpha Enterprises. Innis Maggiore is a member of the American Association of Advertising Agencies.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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