Innis Maggiore Strengthens Creative Capabilities, Appoints Jeff Goldman as Associate Creative Director

CANTON, Ohio (February 28, 2000) - Innis Maggiore Group Inc., a regional advertising and public relations agency, announced today that it has strengthened its creative capabilities with the addition of Jeff Goldman, an award-winning copywriter from Texas, as the agency's first associate creative director.

"Jeff brings a higher level of creative concepting and copywriting capability to Innis Maggiore Group and our clients," said Jeff Monter, vice president for creative services at Innis Maggiore. "This is a big step for us, but the growth in the size and sophistication of our client base makes it a necessary step."

Goldman is relocating to Canton from San Antonio, where he was a senior copywriter at Anderson Advertising. Among his accounts there were Taco Cabana, a chain of Tex-Mex restaurants; Luby's, a Texas-based chain of more than 200 cafeterias; and Columbia, a leading bowling ball manufacturer.

Prior to joining Anderson, Goldman worked for nearly four years at Rives Carlberg in Houston. There, his assignments included KFC, Jiffy Lube, Compaq, Rheem Manufacturing, the Houston 2012 Olympic Committee and the Houston Chronicle. Goldman also worked in copywriting positions at Howell Boyd Advertising in San Antonio and at two agencies in Miami, Fla.

He has won many national Telly Awards for his work on Ruud Manufacturing and the Houston Chronicle as well as numerous local and regional Addy Awards in Texas.

Goldman holds a bachelor of science degree from the University of Texas at Austin.

Innis Maggiore is a regional advertising and public relations agency. The agency employs 26 people and reported 1999 capitalized billings of more than $12.5 million. Key clients include Republic Technologies International, Aultman Health Foundation, Oasis Floral Products, Square Two Golf, Schumacher Homes, Parker Hannifin, Rainbow Rentals, Akrochem Corp. and Alpha Enterprises. Innis Maggiore is a member of the American Association of Advertising Agencies.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

'Content marketing' lifts brands, engages customers December 12, 2018

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...

Crunch numbers to calculate advertising investment November 28, 2018

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...

Sears' saga found in snowblowers November 14, 2018

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...

Want to win in Business? Google it October 25, 2018

Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More