Stark County Residents Invited to Participate In Online Super Bowl Advertising Survey

CANTON, Ohio (January 21, 2000) - If you live in Stark County, a local marketing firm wants to know your opinions of the advertisements that will appear during this year's Super Bowl telecast.

Stark residents are being invited to participate in an online survey to select the five best and five worst advertisements from the 2000 Super Bowl telecast. The survey will be conducted by CantonResearch.com, an online research service of Innis Maggiore Group, a regional advertising and public relations firm.

The game will be televised Sunday, January 30, beginning at 6 p.m. on ABC-TV. NewsChannel 5 in Cleveland is the local ABC affiliate.

"National surveys about Super Bowl TV ads have become popular over the last decade," said Dick Maggiore, president of Innis Maggiore Group. "But, since Canton is the birthplace of professional football, and the Super Bowl is pro football's ultimate game, we think it will be interesting to find out what residents in this area think about the ads that appear during the telecast."

Co-sponsors with Innis Maggiore of the survey are Fishers Foods and Data Direct, a Canton-based e-Commerce and web solutions provider.


All participants who complete the survey on January 30 will automatically be entered in a prize drawing for one of three gift certificates redeemable at any Fishers Foods or Fishers Optical location in Stark County.


Results of the survey will be released on Monday, January 31, the day after the Super Bowl.

Stark County residents who wish to participate must register by January 28 to be part of the survey. For more information or to register for the survey, visit www.cantonresearch.com.

Innis Maggiore Group Inc. is a leading provider of qualitative and quantitative research, as well as other advertising and public relations services. The agency employs 27 people and reported 1998 capitalized billings of nearly $12 million. Key clients include Republic Technologies International, Aultman Health Foundation, Oasis Floral Products, Square Two Golf, Schumacher Homes, Parker Hannifin, Rainbow Rentals, Waterlink, Akrochem Corp. and Alpha Enterprises. Innis Maggiore Group is a member of the American Association of Advertising Agencies.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...

AGENCY NEWS View All RSS

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More