10/31/2001
Specialty Pipe & Tube Selects Innis Maggiore Group as Agency of Record
MINERAL RIDGE, Ohio (October 31, 2001) - Specialty Pipe & Tube, Inc., a Midwest distributor of heavy wall pipe, has selected Innis Maggiore Group to handle its marketing communications requirements, including advertising, direct mail and public relations.
Innis Maggiore's activities will emphasize Specialty's strengths in service and fast delivery and help the company build a more aggressive image in the marketplace, said Steve Baroff, president and chief executive officer at Specialty.
Innis Maggiore Group, with offices in Canton and Youngstown, Ohio, is an advertising and public relations firm. With 36 associates, the company has nearly tripled in size since 1997, and projects 2001 capitalized billings of more than $17 million. Key clients include Aultman Health Foundation, Cafaro Company, Louisiana-Pacific Corp., NancyLopezGolf, NEOUCOM, Parker Hannifin, Rainbow Rentals, Republic Technologies International, Smithers-Oasis Co., Square Two Golf, Thermal Ventures and Waikem Auto Group. The company maintains a website at www.innismaggiore.com.
Specialty Pipe & Tube specializes in fast delivery of heavy wall pipe and tubing from its service centers in Mineral Ridge, Ohio, and Houston, Texas. Established in 1964, the company employs 30 individuals and maintains an online catalog at its website, www.specialtypipe.com.
For more information contact:
Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."
- Dick Maggiore"Nobody counts the number of ads you run; they just remember the impression you make."
- Bill BernbachAWARD-WINNING WORK
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