Innis Maggiore Group Wins MSN Direct Mail Account

CANTON, Ohio (December 5, 2002) -- Innis Maggiore Group today announced that it has been selected as agency of record for MSN direct mail programs, including the launch of its latest version, MSN 8. Amid intense competition, the growing Midwest agency was chosen to design and implement an acquisition plan for fiscal year 2003.

"Innis Maggiore is a talented group of people who bring a fresh approach to the table, one we feel is poised to move the market for us," said Shawn McMichael, group marketing manager, MSN. "Their strategic capability, unique portal approach to our business, and creativity immediately caught our attention."

"We are honored to be selected by MSN," said Dick Maggiore, president and CEO of Innis Maggiore Group. "The excitement this brings to our agency is phenomenal. MSN knows that breakthrough, results-oriented creative can come from anywhere - even from Canton, Ohio - when the strategy is right."

The MSN relationship represents the first major win for Innis Maggiore's direct marketing unit. The agency is working in conjunction with Incept Corp. on the telesales portion of the program. Incept is an integrated direct marketing consulting firm, based in Canton, Ohio and specializing in telesales.

"Our direct marketing program is part of MSN's broad-based push to gain ground in a very competitive market," said Jonathan Downing, Innis Maggiore's director of direct marketing. "We're excited about contributing to this important goal."

Innis Maggiore Group is an advertising and public relations firm with nearly 60 associates and offices in Canton and Youngstown, Ohio and Pittsburgh, Pa. Key clients include Aultman Health Foundation, Brewster Dairy, Liquid Control Corp., Louisiana-Pacific Corp., Microsoft Corp., NancyLopezGolf, Northeastern Ohio Universities College of Medicine (NEOUCOM), Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products, Smithers-Oasis Co., and Square Two Golf. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute, and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

Other product and service names mentioned herein are the trademarks of their respective owners.

Editor's Note: Additional information and downloadable images are available at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...

AGENCY NEWS View All RSS

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More