Innis Maggiore Group Names Weiss Director of Web & Interactive Services

CANTON, Ohio (Oct. 16, 2003) - Innis Maggiore Group, a leading regional advertising and public relations firm, has expanded its new media capabilities with the appointment of Ken Weiss as director of web and interactive services.

Weiss will manage Innis Maggiore's complete package of web services including digital strategy, search engine optimization, and e-marketing. A complete listing of the services is available at www.innismaggiore.com/digital. The company expanded its web services to help clients enhance their use of web-based business-to-business and business-to-consumer communications.

Prior to joining the agency, Weiss was senior marketing and brand strategist for Chicago-based Divine, the country's ninth-largest interactive agency. Before that, he served as director of creative and strategic development for Interlink New Media in Akron.

Weiss also previously worked in various positions for Crowl, Montgomery & Clark and Malco Products, Inc.

Weiss holds a master of arts degree in media management and a bachelor's degree in advertising from Kent State University.

Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company quadrupled in size between 1997 and 2002, and is projecting 2003 capitalized billings of more than $30 million. In May 2003, Advertising Age ranked Innis Maggiore the fastest-growing agency in Ohio. Key clients include Aultman Health Foundation, Genie Company, Harry London Chocolates, Inc., Liquid Control Corp., Louisiana-Pacific Corp., NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

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