Innis Maggiore Announces New PR & Web Appointments

CANTON, Ohio (March 15, 2004) -- Innis Maggiore Group, an advertising and public relations agency, today announced new additions to its staff with the appointments of Annie Sofran and Christy Chapman in its public relations department and Mark Morelli as information architect in the company's web services department.

Sofran joins the agency as PR account executive. She recently worked in a similar position with NDW Communications in Philadelphia where she crafted and implemented public relations plans for key clients. She has also worked as media specialist/coordinator for St. Francis Hospital, New Castle, Pa., and as assistant development director for the YWCA in Youngstown. Sofran holds a bachelor's degree in English from Westminster College and resides in Boardman.

Chapman, an Akron resident, is an account service representative public relations assisting in the daily execution of client public relations programs. She previously held positions with Top Echelon Network, Inc., in Canton and Liggett-Stashower, Inc., in Cleveland. She graduated from the University of Akron with a bachelor of arts degree in business and organizational communication/public relations.

Morelli joins Innis Maggiore from Caler & Co. in Akron, where he was a writer and account services representative. He was previously with Crowl, Montgomery & Clark in North Canton as a strategist and writer.

Prior to that, Morelli was a quiz game trivia writer for the Riddler Internet game site, (www.riddler.com). He has also taught writing and literature at Kent State University, Youngstown State University and Cuyahoga Community College. He is the founder and publisher of PAH!, an e-zine that showcases his writing and humor.

Morelli holds a master's degree in literature and creative writing from Wright State University and a bachelor's degree in English from Youngstown State University. He resides in Cuyahoga Falls.

Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company reported 2003 capitalized billings of more than $32 million, and has doubled in size since 2000. In 2003, Advertising Age ranked Innis Maggiore the fastest-growing agency in Ohio for the second straight year. Key clients include Aultman Health Foundation, Liquid Control Corp., Louisiana-Pacific Corp., NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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DragonSkin

A monster of a new product to save critical communications.

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GOJO

Leader in skin health and hygiene.

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Beese Fulmer

Stay rational. Invest long term.

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KFC

Finger lickin' good.

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GuideStone

Performance guided by values.

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BAM! Healthy Cuisine

The first good-for-you food that tastes good.

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AultCare

Affordable, locally managed health insurance.

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Stark Community Foundation

Connecting people to the causes they care about.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Consider it done.

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Canton Museum of Art

The Discovery and Exploration of Art

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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