Innis Maggiore Names Mark Vandegrift Vice President
CANTON, Ohio (November 8, 2005) -- Innis Maggiore today announced the appointment of Mark Vandegrift to vice president client operations. With the appointment, Vandegrift becomes one of the agency’s principals.
He will manage the agency's business and work development processes and consult with clients on their business processes, to maximize service quality and profitability.
"This appointment reflects our increased emphasis on efficiency, accuracy and speed," said Dick Maggiore, president and chief executive officer. Mark’s skills have helped Innis Maggiore immeasurably in these areas, and are now positioned to streamline and accelerate our processes throughout the agency. This is a priority area for our agency because it is critical to our clients.
Vandegrift has been with Innis Maggiore since November 1998, most recently as director of web and digital services. In 2003, while he was production manager, Innis Maggiore won Microsoft Corp.'s Gold CD Award for Vendor Excellence, as recognition for a direct marketing program that generated significant cost savings for the Seattle-based software giant.
Prior to November 1998, Vandegrift was business manager at Monter Creative Design, which merged with Innis Maggiore in November 1998. Before that, he was controller and vice president of graphic design at Scorecard Plus, a supplier of yardage books to golf courses in the United States and Canada.
Vandegrift holds two bachelor's degrees, in accounting and German, from Hillsdale College in Hillsdale, Mich. He lives in North Canton.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency employs more than 40 associates at its offices in Canton and Youngstown, Ohio, and more than doubled in size between 2000 and 2004, when capitalized billings exceeded $26 million.
Key clients include Alside, Aultman Health Foundation, Forum Health, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association and the Public Relations Society of America.
The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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