Innis Maggiore Names Web Director and Web Developer

CANTON, Ohio (December 5, 2005) -- Innis Maggiore today announced the appointment of John S. Zito to director web and digital services and Greg DeMatteo to web developer.

Zito recently joined Innis Maggiore after working five years, most recently as vice president, at MaloneZeris, a web marketing agency based in Akron, Ohio and a unit of Malone Advertising. Zito will manage all aspects of Innis Maggiore's web and interactive department.

"John brings the senior leadership and expertise we need to capitalize on the growing demand for effective positioning on the web," said Dick Maggiore, president and chief executive officer. "He brings us a rare combination of strategic insight and technical capabilities, enhancing the value we can deliver to clients."

Zito's leadership helped MaloneZeris become one of the largest Internet technology and marketing firms in the Midwest. Prior to MaloneZeris, he held management positions in a number of technology firms, including Zeris Interactive in Hudson, Ohio; Widepoint Corp. in Cleveland; Cisigraph Corp. in Pittsburgh; and Americad Inc. in Whippany, N.J.

Zito is a graduate of the University of Cincinnati School of Design, Art, Architecture and Planning. He lives in Hudson.

DeMatteo also joins Innis Maggiore from MaloneZeris, where he served as web developer.

Prior to MaloneZeris, DeMatteo worked for Wiremark and divine, Inc. DeMatteo is a graduate of Youngstown State University, where he earned a bachelor's degree in computer information systems. He lives in Hubbard.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency employs more than 40 associates at its offices in Canton and Youngstown, Ohio, and more than doubled in size between 2000 and 2004, when capitalized billings exceeded $26 million. Key clients include Alside, Aultman Health Foundation, Forum Health, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

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