Goodyear Aviation, Off-The-Road Divisions Name Innis Maggiore Agency-of-Record

CANTON, Ohio (Feb. 28, 2007) – The Goodyear Tire & Rubber Company has announced its selection of Innis Maggiore as its agency-of-record for its Aviation and Off-The-Road tire business units. The two companies will begin working together immediately.

"With its positioning expertise and overall industry experience, we believe that Innis Maggiore will help us achieve our goal of expanding the Goodyear Aviation brand into new market segments," said Eric Varndell, global marketing manager, aviation.

Mai Yee, global marketing manager, OTR, added, "During the selection process, Innis Maggiore demonstrated its ability to develop strategically sound creative that reflected Goodyear’s overall brand."

"This alliance with a great global brand such as Goodyear is a major accomplishment and a testament to Innis Maggiore’s practice of positioning," said Dick Maggiore, president and CEO, Innis Maggiore.

"As its agency-of-record, Innis Maggiore will provide strategic counsel and services in advertising and marketing for Goodyear," said Jeff McMahan, account supervisor, Innis Maggiore.

Goodyear is one of the world’s largest tire companies. The company manufactures tires, engineered rubber products and chemicals in more than 100 facilities in 29 countries around the world. Goodyear employs about 80,000 people worldwide. Visit http://www.goodyear.com/ to learn more.

Innis Maggiore is the nation’s leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.

Other key clients include Alside, Aultman Health Foundation, Bank of America, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products.

Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at http://www.innismaggiore.com/.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

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