Innis Maggiore Adds Associates in Design and New Media Disciplines

Nation's Leading Specialist in Positioning Responds to Continued Growth

CANTON, Ohio (November 1, 2007) - Innis Maggiore (, the nation's leading agency in the practice of positioning, announces the addition of three new associates, including an addition in the area of new media expertise. The new hires are:

  • Tim Hertel - Senior Art Director - Hertel brings a comprehensive background in art direction, graphic design, Internet design, and illustration, as well as experience in overseeing an Internet development team. His role at Innis Maggiore will involve translating strategically relevant concepts into designs that reinforce the client's marketing position. Formerly the director of internet operations and senior art director at WRL Advertising, Inc., Hertel received his bachelor's degree in fine art/design illustration from Kent State University. He has been the winner of numerous Addy and Create awards for design, illustration, packaging, website development and logo design.
  • James Alayamini - Account Planner New Media - Alayamini contributes to the new media knowledge base of Innis Maggiore. He comes to the agency from Modegy, a marketing communications firm that he started in 2006, offering web, e-commerce, print and direct marketing expertise. Prior to starting his own firm, Alayamini was vice president of marketing and business development for Phone Zone, Inc. He will receive his bachelor's degree from The University of Akron in December, with majors in marketing/e-advertising, media communications and radio/TV. Alayamini was the winner of an award from the prestigious Fitzgerald Institute for Entrepreneurial Studies, given for demonstrated entrepreneurial skills.
  • Linda Baney - Production Manager - Baney joins Innis Maggiore with a strong background in production management. Her most recent position was as marketing communications coordinator with Roetzel & Andress, L.P.A., in Akron. She has served as production coordinator for Clayman Advertising in Akron and Alside in Cuyahoga Falls. She received her bachelor's degree from Kent State University.

"The addition of these three very talented associates strengthens our ability to execute our clients' positioning through an integration of traditional and new media. This is where our industry is moving, and we enjoy being on its edge," said Dick Maggiore, president and CEO.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.

Key clients include Alside, Aultman Health Foundation, Bank of America, Bil-Jac Foods Inc., Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Republic Engineered Products and RTI International Metals.

Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore



Leadership through technology.

View Work

Leading our community to improved health.

View Work

Protecting us from the spread of germs.

View Work

Tradition you can taste.

View Work

Performance guided by values.

View Work

Keeping the family on full.

View Work
Custom Auto Body

Custom to the rescue!

View Work

Live Life Uncottaged

View Work

Leader in skin health and hygiene.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work

True Sicilian pasta sauce.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
CSE Federal Credit Union

The Local Alternative

View Work

Invented Pet Odor Control Technology

View Work
Stark Library

Where everything is free®

View Work

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work


Get your 3M’s right to grow your business January 15, 2020

Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...

Top four marketing trends for 2020 December 18, 2019

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.To remain competitive — to retain and grow your customer base —...

Sharpen your focus for marketing magnificence November 13, 2019

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...

Brand Purpose: Beyond features and benefits, companies win with their whys October 09, 2019

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...


Innis Maggiore earns two 2019 WebAwards Learn More

Innis Maggiore creative agency promotes DeMeo to creative director, hires Remark as project manager Learn More

Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More

Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More