Innis Maggiore Adds Associates in Design and New Media Disciplines
Nation's Leading Specialist in Positioning Responds to Continued Growth
CANTON, Ohio (November 1, 2007) - Innis Maggiore (http://www.innismaggiore.com), the nation's leading agency in the practice of positioning, announces the addition of three new associates, including an addition in the area of new media expertise. The new hires are:
- Tim Hertel - Senior Art Director - Hertel brings a comprehensive background in art direction, graphic design, Internet design, and illustration, as well as experience in overseeing an Internet development team. His role at Innis Maggiore will involve translating strategically relevant concepts into designs that reinforce the client's marketing position. Formerly the director of internet operations and senior art director at WRL Advertising, Inc., Hertel received his bachelor's degree in fine art/design illustration from Kent State University. He has been the winner of numerous Addy and Create awards for design, illustration, packaging, website development and logo design.
- James Alayamini - Account Planner New Media - Alayamini contributes to the new media knowledge base of Innis Maggiore. He comes to the agency from Modegy, a marketing communications firm that he started in 2006, offering web, e-commerce, print and direct marketing expertise. Prior to starting his own firm, Alayamini was vice president of marketing and business development for Phone Zone, Inc. He will receive his bachelor's degree from The University of Akron in December, with majors in marketing/e-advertising, media communications and radio/TV. Alayamini was the winner of an award from the prestigious Fitzgerald Institute for Entrepreneurial Studies, given for demonstrated entrepreneurial skills.
- Linda Baney - Production Manager - Baney joins Innis Maggiore with a strong background in production management. Her most recent position was as marketing communications coordinator with Roetzel & Andress, L.P.A., in Akron. She has served as production coordinator for Clayman Advertising in Akron and Alside in Cuyahoga Falls. She received her bachelor's degree from Kent State University.
"The addition of these three very talented associates strengthens our ability to execute our clients' positioning through an integration of traditional and new media. This is where our industry is moving, and we enjoy being on its edge," said Dick Maggiore, president and CEO.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.
Key clients include Alside, Aultman Health Foundation, Bank of America, Bil-Jac Foods Inc., Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Republic Engineered Products and RTI International Metals.
Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...
The Magnificent Seven: Best marketing books ever April 03, 2019
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...
The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...
Winning, compelling content inspires audience to engage, buy March 07, 2019
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...