Innis Maggiore Adds Bil-Jac Foods to Client Roster

CANTON, Ohio (September 12, 2007) - Innis Maggiore, the nation's leading agency in the practice of positioning, has added Bil-Jac Foods Inc. of Medina to its roster of key clients. Bil-Jac manufactures premium pet food that is gluten meal-free, using only fresh meat sources and a unique vacuum-drying process that preserves nutrients. The two companies will begin working together immediately.

"The Innis Maggiore team has wide-reaching expertise spanning the full spectrum of communication strategies, making them the obvious choice to spread the word about the benefits of Bil-Jac's high quality, gluten meal-free formula," said Robert Kelly, president of Bil-Jac.

"Bil-Jac is an example of the quality organizations which are thriving here in Northeast Ohio," said Dick Maggiore, president and chief executive officer of Innis Maggiore. "We are pleased to be associated with Bil-Jac and excited about the opportunity to contribute to their success by leveraging the power of positioning."

Bil-Jac has been in business since 1947. The company's premium products are the favored choice of many breeders, dog trainers, show enthusiasts, champion owners and picky pet owners. Bil-Jac offers premium dog and cat food, including senior, reduced-fat, puppy and kitten formulations, as well as premium dog and cat treats. The product is primarily distributed through pet specialty outlets across the country. The company's "Two Bowl Challenge" asks pet owners to place a bowl of Bil-Jac next to their pet's regular food at feeding time, and let the pet decide. Headquartered in Medina, Bil-Jac employs 200 people. The company's website,, provides more information, a dealer locator, testimonials from satisfied Bil-Jac customers and a variety of links to sites of interest to the pet community.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.

Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products.

Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



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