Innis Maggiore Flexes Positioning Muscle, Adds 21 New Clients

Canton-based Advertising/PR Firm Demonstrating Growth in NE Ohio

CANTON, Ohio (Jan. 25, 2007) - Positioning leader Innis Maggiore announced today that it has added 21 new clients, crediting its targeted strategy as explanation for growth.

"Positioning is the single most important concept in marketing," said Lorraine Kessler, principal and vice president of client services. "It's how you differentiate your brand in the mind of your prospects. We are developing and successfully capitalizing on differentiation in the marketplace to help our clients win mindshare against competitors. Our positioning strategy is working for our regional clients and is now attracting national attention."

Recent account acquisitions include:

  • Iron Out, Fort Wayne, Ind., a leading rust-stain remover
  • Vasco, Massillon, a nationally known, one-source, sports paving contractor
  • Teknor-Apex, Pawtucket, R.I., a diversified material science company
  • SoL Harris/Day Architects, Canton, a regional, full-service architectural firm
  • Baird Brothers, Canfield, a manufacturer and retailer of high-quality hardwood products
  • Lutheran Outdoor Ministries of Ohio, Westerville, a year-round ministry serving the three Ohio synods of the Evangelical Lutheran Church in America
  • SOFco, Alliance, an alternative energy technology group that develops critical components for fuel cells
  • Wright Fuel Cell Group, Cleveland, an organization that works to accelerate the rate of commercialization of fuel cell technology via linking fuel cell research to industry
  • Mary Ann Donuts, Canton, a locally owned bakery with a unique community heritage
  • Moore Stephens Apple, Akron, an independent, full-service accounting and business advisory firm serving private businesses in northeast Ohio
  • WCI Steel, Warren, a producer of integrated flat-rolled steel
  • Benefits Resource Group, Independence, an employee benefits consulting firm
  • Aurum Wealth Management, Mayfield Village, a wealth management advisory firm
  • Burdman Group, Inc., Youngstown, providers of employment, housing, behavioral health and domestic violence services
  • John Gasser & Son Fine Jewelers, Canton, a family-owned high-end fine jewelry store
  • NorTech, Cleveland, a technology-based economic development organization in northeast Ohio
  • BellStores, Massillon, a chain of convenience stores and gas stations
  • Ferriot, Akron, a custom mold injection company
  • 3D-Beauty, Los Angeles, a supplier of semi-permanent makeup and eyelash extensions
  • Enviroscapes, Louisville, a landscape and maintenance provider for image-conscious businesses
  • Media Resources, Canton, a media buying and planning company

"We are especially pleased to contribute to the explosion of small- to mid-sized business development in the region," said Dick Maggiore, Innis Maggiore president and chief executive officer, "in both the growth of our agency and in driving our clients' successes. Businesses are looking for ways to differentiate themselves here and across the country."

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio. Other key clients include Alside, Aultman Health Foundation, Bank of America, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



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