Innis Maggiore Hires Four; Sees Expansion of Web and PR

Continued Growth for the Nation's Leading Specialist in Positioning

CANTON, Ohio (July 5, 2007) - Accelerated growth, in web and public relations account work in particular, has resulted in the appointment of four new associates for Innis Maggiore, the nation's leading agency in the practice of positioning. The new hires include:


"As experts in the practice of positioning, we have always proclaimed the importance of PR as the best way to build a brand," said Donna Shelley, director public relations. "Increased attention to this discipline and the growth of our PR work as an agency are indicators that clients value the efficiency of a strategic PR program and our ability to implement programs that generate measurable results."


"With continued emphasis on interactive media, we have concentrated on building our full-service web team with individuals who possess both the skills necessary to do the job and the mindset to incorporate positioning strategy into everything we build," said Dick Maggiore, president and CEO. "This attention to strategy is our specialty and enables us to harness the full power of this medium." 


In addition to the new hires, an internal promotion was awarded in the creative department.

Cheryl Henderson - senior art director (hi res image)

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.


Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals and Republic Engineered Products.


Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

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Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom to the rescue!

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Invented Pet Odor Control Technology

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True Sicilian pasta sauce.

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Old school hardwood. Modern accessibility.

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Connecting people to the causes they care about.

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Where everything is free®

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Transforming the car wash industry.

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Burgers smokin' with attitude.

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Steel Republic Steel.

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