Innis Maggiore Makes Second Donation to Scholarship Fund

Funds will benefit Kent State Stark students and region

CANTON, Ohio (December 18, 2007 ) - Innis Maggiore (www.innismaggiore.com), the nation's leading agency in the practice of positioning, recently made a $10,000 donation to its endowed scholarship for students at Kent State University's Stark County campus (www.stark.kent.edu). The donation is the second of that amount since 2006.

Earnings from the Innis Maggiore Endowed Scholarship for Communications are intended to help local students with the expenses incurred while getting their education.

Full-time Kent State Stark students who reside in Stark County and major in communications, marketing, public relations, journalism or advertising are eligible. A minimum 2.5 G.P.A. is necessary to qualify. To apply, students are required to write an essay about why they have chosen their major and how they will positively contribute to the field. For more information, contact Julie Spotts in the Kent State Stark office of admissions at 330-244-3253.

"As Stark County's only public university, we are committed to making college accessible to all students. Through financial assistance and scholarships like the Innis Maggiore Endowed Scholarship for Communications, we are able to alleviate some of the financial burden carried by our students. This scholarship will help generations of students achieve their dreams," said Dr. Betsy Boze, Dean of Kent State Stark.

Stark County's economic development and the future of the local advertising and public relations industry are the driving forces behind creation of the scholarship and the additional contribution. "We want students to excel academically and Stark County to excel economically," said Dick Maggiore, president and CEO, Innis Maggiore. "Stark County produces an abundance of talented students, and we want to do what we can to help them reach their educational goals while improving the community we live in."

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.

Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc.

Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

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Goodyear

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Aultman

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PURELL

Protecting us from the spread of germs.

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Smith's

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GuideStone

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BellStores

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Custom Auto Body

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Artisa

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GOJO

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Stark Community Foundation

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Baird Brothers

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

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CSE Federal Credit Union

The Local Alternative

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NILodor

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Kimble

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Massillon Museum

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Old Carolina

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