Innis Maggiore Sweeps 2007 Canton ADDYs
Agency adds Judges Award and 27 ADDYs to collection
CANTON, Ohio (February 16, 2007) -- Innis Maggiore, a Canton-based advertising and public relations firm and the nation's leading agency in the practice of positioning, swept the 2007 Canton ADDY Awards with 27 ADDYs, including a Judges Award from the Canton Advertising Club. Innis Maggiore received nine gold and 18 silver ADDY Awards this year. In addition, a Judges Award was granted for Innis Maggiore's creative work on "A Path to Hope 2006 Annual Report" for Pathway Caring for Children. Pathway is a private, non-profit, community service organization devoted to providing quality treatment-oriented care for children and families.
The Judges Award is a distinguished recognition reserved for two Gold ADDY winning pieces. "We are incredibly happy," said Jeff Monter, vice president creative services, Innis Maggiore. "We have always been proud of the work we do here. Our clients definitely let us know they're pleased, but it's great to be recognized by others in the industry as well." Innis Maggiore received ADDYs for work spanning public service, collateral materials, sales promotions, interactive multimedia, website design and advertising elements.
Other Gold ADDY winners include Farthing Graphic Design, Best of Show Print winner Grabowski & Co., Haines & Company Inc., Judges Award winner Hardie Communications, Best of Show Web and Interactive winner Project Digital, Smart Cookie Business Writing, Smithberger Photography Inc., StoneKap Productions, Studio 7, The Timken Company and Triple Play Design. The Canton Advertising Club ADDY Awards Competition is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The competition recognizes outstanding work in print and collateral materials; broadcast, audiovisual and computer-generated communications; interactive media and mixed media campaigns.
The Gold ADDY winners move on to regional competition for best advertising in Ohio, West Virginia and Kentucky.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio. Key clients include Alside, Aultman Health Foundation, Bank of America, BellStores, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, NorTech, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, WCI Steel, and Wright Fuel Cell Group. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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