Innis Maggiore Wins 10 Awards in the National "American Corporate Identity" Competition
Canton-based Advertising/PR Firm One of Only Four Ohio Agencies Recognized
CANTON, Ohio (March 29, 2007) - Ten pieces of branding artwork created by Innis Maggiore won honors in the 23rd annual American Corporate Identity competition. Innis Maggiore, the nation's leading agency in the practice of positioning, was one of only four agencies from Ohio to win awards in this national competition.
Branded material created for Innis Maggiore?s clients will again be featured next to nationally recognized consumer and business-to-business brands in the final hard-bound presentation. American Corporate Identity is an annual design competition judged by a panel in 14 categories. Winning submissions are included in the Harper Collins full-color, hardbound, 320-page book "American Corporate Identity 2008," which will be available nationwide at major book retailers and online.
Hundreds of agencies and design studios submit thousands of entries seeking recognition and inclusion in the annual. Innis Maggiore's creative work was also featured in the 2004 edition. "As designers we're always looking for inspiration," said Jeff Monter, vice president creative. "Every year we use ACI to answer the question: are we keeping up? The fact that we're included in the new edition tells us that we're not just keeping up, we're helping to lead the way."
"From a positioning perspective the right visual branding is crucial," said Lorraine Kessler, vice president client services, "because a corporate identity is the most obvious expression of an organization's position." Awards were given to Innis Maggiore for Signage/Environmental Graphics, Stationery Design, Corporate Identity Manuals and Trademark/Logo Design for eight different clients, including:
- GuideStone Financial Resources for Corporate Identity Materials
- Aurum Wealth Management forStationery Design and Trademark/Logo Design
- SoL, Harris/Day Architecture for Stationery Design and Trademark/Logo Design
- Shared PET Imaging for Stationery Design
- Lake Local Schools? Lake Blue Streaks for Trademark/Logo Design
- Baird Brothers for Trademark/Logo Design
- Stop 'n Go for Signage/Environmental Graphics
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio. Other key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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