Mad About You Writer Joins Innis Maggiore PR Team

Nation's Leading Specialist in Positioning Responds to Continued Growth

CANTON, Ohio (November 27, 2007) - Innis Maggiore (, the nation's leading agency in the practice of positioning, announces an addition to its public relations team and the promotions of two associates.

Daryl Rowland has been hired as a Senior Account Supervisor, Public Relations. Recently relocated from Los Angeles, Rowland brings an outstanding list of credentials in network television, public relations and advertising to his new position. His responsibilities at Innis Maggiore will include account leadership, creative concepting and copywriting.

Rowland most recently worked with NBC/Universal TV as an executive producer and series creator. Some of his more notable television credits are story editor and writer on Mad About You, and writer-producer on Ellen and The Dave Chappelle Project. Throughout his professional tenure, Rowland has been crafting effective communications and content for world-class brands and top entertainment companies including Disney, Warner Brothers, NBC, FOX, Black & Decker, Sony and Cunard Cruise Lines. A second-generation PR professional, he began his career in New York with top agencies including MJH Public Relations and Saatchi & Saatchi Worldwide PR.

Rowland and his wife, Lisa DeBenedictis, who is an Ohio native and graduate of the University of Akron, reside in Tallmadge with their two children. They chose northeastern Ohio to be closer to family and to raise their children in a place that offers more family-friendly neighborhoods and affordable quality education.

"Daryl brings a unique skill set and perspective to our public relations team that will be highly beneficial to our clients. His experience with brand management and product positioning fit perfectly with the overall strengths and goals of our agency," said Dick Maggiore, president and CEO.

From within the agency, two promotions have been announced. Kristen Proach has been promoted to the position of Account Executive. She has been with the agency for 14 months and will take on additional responsibilities in new business development and direct marketing. Her existing responsibilities include market research and database management. Molly Yeager has been promoted to Account Executive Public Relations. Yeager has also been with the agency 14 months and will be taking on increasing levels of client-facing account responsibility. She currently executes public relations programs for a variety of clients.

"Kristen and Molly are among the best and brightest young talent we have at our agency. In a little more than a year, they both have shown the instinct and passion for providing our clients with top-notch integrated marketing communications," said Maggiore.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.

Key clients include Alside, Aultman Health Foundation, Bank of America, Bil-Jac Foods Inc., Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Republic Engineered Products and RTI International Metals.

Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore



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