Pro Football Hall of Fame Partners with Innis Maggiore
CANTON, Ohio (June 27, 2007) - The Pro Football Hall of Fame (HOF) has enlisted the help of Innis Maggiore, the nation's leading agency in the practice of positioning, to increase attendance and ticket sales at the football shrine.
"Innis Maggiore understands how to meet our business goals by combining its expertise in media buying and strategic marketing to help obtain measurable results - boosting traffic at the Hall of Fame," said Dave Motts, vice president marketing/operations, HOF.
Motts added that Innis Maggiore's in-depth understanding of the Cleveland+ market will play a key role in the Hall's campaign.
"We're very excited about this partnership," said Dick Maggiore, president and CEO, Innis Maggiore. "The Pro Football Hall of Fame is not only a national tourism destination, but an important member of our community. By promoting the Hall, we are also serving Stark County."
The Pro Football Hall of Fame is a not-for-profit educational institution that focuses on educating, promoting, preserving and honoring the great individuals and moments that have shaped the sport of pro football. The Hall works very closely with all facets of the pro football family - the National Football League, the 32 NFL clubs and other entities. Since opening its doors in September 1963, nearly eight million fans have visited the Hall. For more information, visit www.profootballhof.com.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.
Other key clients include Alside, Aultman Health Foundation, Bank of America, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products.
Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at http://www.innismaggiore.com/.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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