Pro Football Hall of Fame Partners with Innis Maggiore
CANTON, Ohio (June 27, 2007) - The Pro Football Hall of Fame (HOF) has enlisted the help of Innis Maggiore, the nation's leading agency in the practice of positioning, to increase attendance and ticket sales at the football shrine.
"Innis Maggiore understands how to meet our business goals by combining its expertise in media buying and strategic marketing to help obtain measurable results - boosting traffic at the Hall of Fame," said Dave Motts, vice president marketing/operations, HOF.
Motts added that Innis Maggiore's in-depth understanding of the Cleveland+ market will play a key role in the Hall's campaign.
"We're very excited about this partnership," said Dick Maggiore, president and CEO, Innis Maggiore. "The Pro Football Hall of Fame is not only a national tourism destination, but an important member of our community. By promoting the Hall, we are also serving Stark County."
The Pro Football Hall of Fame is a not-for-profit educational institution that focuses on educating, promoting, preserving and honoring the great individuals and moments that have shaped the sport of pro football. The Hall works very closely with all facets of the pro football family - the National Football League, the 32 NFL clubs and other entities. Since opening its doors in September 1963, nearly eight million fans have visited the Hall. For more information, visit www.profootballhof.com.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.
Other key clients include Alside, Aultman Health Foundation, Bank of America, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products.
Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at http://www.innismaggiore.com/.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...
The Magnificent Seven: Best marketing books ever April 03, 2019
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...
The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...
Winning, compelling content inspires audience to engage, buy March 07, 2019
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...