Innis Maggiore Advances to National ADDY Awards
CANTON, Ohio (May 13, 2008) -- Innis Maggiore, a Canton-based advertising and public relations firm and the nation's leading agency in the practice of positioning, was honored with a Gold ADDY award at the recent regional ADDYS competition. The honor advances the agency to the national competition, which will be held on June 10, 2008 at the American Advertising Federation (AAF) National Conference in Atlanta. Innis Maggiore is the only Canton participant to receive a regional award.
Innis Maggiore won the regional Gold ADDY for a brochure created for Baird Brothers Fine Hardwoods, a high-quality hardwood products manufacturer. "We are extremely proud to be the only Stark County agency to have won a regional Gold ADDY and look forward to representing our company and Ohio in the national competition," said Jeff Monter, vice president creative, Innis Maggiore. "It ís an honor to be recognized in such a prestigious competition."
The regional ADDY Awards competition is the second level of a three-tiered competition conducted annually by the AAF. The District Five regional ceremony recognizes the best in regional advertising from contestants in Ohio, West Virginia and Kentucky. Participation in the regional event requires winning of a Gold ADDY at a local competition. Prior to advancing to the regional competition, Innis Maggiore won 14 gold and 11 silver ADDYs out of the 46 awarded at the 2008 Canton ADDY Awards. Innis Maggiore also won the Judges Award from the Canton Advertising Club. The Judges Award is a distinguished recognition reserved for two Gold ADDY winning pieces.
The ADDYs are the world's largest advertising competition, receiving more than 600,000 entries annually. They recognize outstanding work in print and collateral materials; broadcast, audiovisual and computer-generated communications; interactive media and mixed media campaigns.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2007 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.
Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc.
Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...