Innis Maggiore Repeats Double-Digit Success at 2008 Canton ADDYs
Agency adds Judges Award and 25 ADDYs to its collection
CANTON, Ohio (February 25, 2008) -- Innis Maggiore, a Canton-based advertising and public relations firm and the nation's leading agency in the practice of positioning, out shined the competition at the 2008 Canton ADDY Awards by winning 25 ADDYs, including the Judges Award from the Canton Advertising Club.
Innis Maggiore received 14 gold and 11 silver ADDYs out of the overall 46 awards given at the annual award celebration held on Thursday, February 21, 2008. The Judges Award was granted to Innis Maggiore for its 30-second television commercial, "It's You," for the Massillon Museum. The Massillon Museum is a local art and history museum that has major collections of photography, costumes and textiles; china, glass and pottery; domestic appliances and circus memorabilia. The Judges Award is a distinguished recognition reserved for two Gold ADDY winning pieces.
"We are truly honored to be recognized by the ADDYs and our peers," said Jeff Monter, vice president creative, Innis Maggiore. "We look forward to the ADDYs each year as a way to share the successes we achieve for our clients with an audience that values excellence in advertising communications.
Innis Maggiore received ADDYs for its work in public service, collateral materials, sales promotion, television, newspaper, consumer and trade publications, out-of-home advertising and elements of advertising.
Other Gold ADDY award winners include Best of Show campaign winner Grabowski & Co., Malone College, Mulberry Marketing Group, Sourballpython Studios, Spaner Marketing Communications and Triple Play Design, which also received one of the Judges Awards.
The Canton Advertising Club ADDY Awards Competition is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The competition recognizes outstanding work in print and collateral materials; broadcast, audiovisual and computer-generated communications; interactive media and mixed media campaigns. The Gold ADDY winners move on to regional competition for best advertising in Ohio, West Virginia and Kentucky.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2007 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio.
Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc.
Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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