Innis Maggiore's Positioning Commercials Recognized with Two Telly Awards
Spots for Aultman PrimeTime and Massillon Museum Win Accolades
CANTON, Ohio - Advertising and public relations agency Innis Maggiore has added to its collection of 2009 creative honors with Telly Awards recognizing the excellence of two clients' television positioning commercials.
Innis Maggiore, the nation's leading agency in the practice of positioning, won bronze Telly Awards for positioning commercials created and produced for Aultman PrimeTime Health Plan and the Massillon Museum. The Telly Awards are an international competition that honors television, video, film, and web work. Innis Maggiore's work was singled out from among more than 13,000 entries submitted this year.
Innis Maggiore Creative Director Scott Edwards wrote and produced both positioning commercials. Senior Art Director Lee-Ann DeMeo developed the two-spot Massillon Museum campaign with Senior Account Supervisor Jeff McMahan. Principal Creative Services Jeff Monter directed the Aultman PrimeTime spot with Senior Account Supervisor Doug Bennett. Production work for both of the award-winners was performed by Stonekap Productions.
The two Telly Awards go in Innis Maggiore's 2009 trophy case alongside 22 Addy Awards received in February in Canton Advertising Federation competition, including Best of Show, the Judges Award, 11 golds and nine silvers.
"All of us at Innis Maggiore are proud to see our associates' creativity recognized by the Telly judges," Monter said. "The creative acknowledgement is appreciated, but we are even more proud that the award-winning TV commercials produced excellent results for our clients."
Entitled "Easy," the Aultman PrimeTime Health Plan spot featured a specially re-recorded version of the Commodores song by the same name and voice-over by veteran actor William Schallert. The visual was a continuous tracking shot that rotated around a kitchen table, ending on a steaming cup of coffee. The only "action" was a hand reaching in to grasp the cup, take if off screen, and then return it to the table. The music and the relaxed visual symbolize how easy it is when choosing Aultman's PrimeTime Health Plan.
The Massillon Museum campaign featured high-definition video of Massillon landmarks and museum artifacts to symbolize the fact the institution is so readily identifiable with the people of Massillon. The campaign's theme, "It's You," further emphasized the Massillon connection, and served to help rebrand the Massillon Museum.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2008 capitalized billings of more than $28 million, employs more than 40 associates. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
To view the Aultman PrimeTime spot, click here.
To view the Massillon Museum spots, click here.
For additional information about the Telly Awards, see www.tellyawards.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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