Innis Maggiore's Positioning Commercials Recognized with Two Telly Awards

Spots for Aultman PrimeTime and Massillon Museum Win Accolades

CANTON, Ohio - Advertising and public relations agency Innis Maggiore has added to its collection of 2009 creative honors with Telly Awards recognizing the excellence of two clients' television positioning commercials.

Innis Maggiore, the nation's leading agency in the practice of positioning, won bronze Telly Awards for positioning commercials created and produced for Aultman PrimeTime Health Plan and the Massillon Museum. The Telly Awards are an international competition that honors television, video, film, and web work. Innis Maggiore's work was singled out from among more than 13,000 entries submitted this year.

Innis Maggiore Creative Director Scott Edwards wrote and produced both positioning commercials. Senior Art Director Lee-Ann DeMeo developed the two-spot Massillon Museum campaign with Senior Account Supervisor Jeff McMahan. Principal Creative Services Jeff Monter directed the Aultman PrimeTime spot with Senior Account Supervisor Doug Bennett. Production work for both of the award-winners was performed by Stonekap Productions.

The two Telly Awards go in Innis Maggiore's 2009 trophy case alongside 22 Addy Awards received in February in Canton Advertising Federation competition, including Best of Show, the Judges Award, 11 golds and nine silvers.

"All of us at Innis Maggiore are proud to see our associates' creativity recognized by the Telly judges," Monter said. "The creative acknowledgement is appreciated, but we are even more proud that the award-winning TV commercials produced excellent results for our clients."

Entitled "Easy," the Aultman PrimeTime Health Plan spot featured a specially re-recorded version of the Commodores song by the same name and voice-over by veteran actor William Schallert. The visual was a continuous tracking shot that rotated around a kitchen table, ending on a steaming cup of coffee. The only "action" was a hand reaching in to grasp the cup, take if off screen, and then return it to the table. The music and the relaxed visual symbolize how easy it is when choosing Aultman's PrimeTime Health Plan.

The Massillon Museum campaign featured high-definition video of Massillon landmarks and museum artifacts to symbolize the fact the institution is so readily identifiable with the people of Massillon. The campaign's theme, "It's You," further emphasized the Massillon connection, and served to help rebrand the Massillon Museum.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets.  The advertising and public relations agency, with 2008 capitalized billings of more than $28 million, employs more than 40 associates. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc.  Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

To view the Aultman PrimeTime spot, click here.

To view the Massillon Museum spots, click here.

For additional information about the Telly Awards, see www.tellyawards.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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