Innis Maggiore's Positioning Strategy Nets 11 New Clients

CANTON, Ohio (Aug. 24, 2009) - Lorraine Kessler, principal client services at advertising and public relations agency Innis Maggiore, credits the company's growing client roster to an aggressive business development strategy based on the practice of positioning, and the clients' recognition of the value of effective marketing in a down economy.

Kessler said 11 companies have signed on so far this year with Innis Maggiore, recognized as the nation's leading agency in the practice of positioning.

"We practice what we preach about positioning strategy as the single most powerful concept in marketing," Kessler said. "Our own business development strategy is built around positioning, and the new companies that have joined us this year are a result of our outreach efforts with positioning at the core. Our clients understand that a clearly defined positioning strategy will differentiate and elevate them above their competition, which is especially important and beneficial in a down economy."

New Innis Maggiore clients in 2009 include:

  • Pinnacle Sports, Medina
  • Zyvex Performance Materials, Columbus
  • The Mitchell Group, Niles, Ill.
  • Dover Hydraulics, Dover
  • Combi Packaging Systems, Canton
  • Zeiger Industries, Canton
  • Excel Golf/The Concession Golf Club, Sarasota, Fla.
  • Goodwill Industries of Cleveland and East Central Ohio
  • Excel Storage Products, East Stroudsburg, Pa.
  • United Initiators, Elyria
  • Ohio State University - Industry Liaison Office

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2008 capitalized billings of more than $28 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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