Innis Maggiore's Positioning Strategy Nets 11 New Clients
CANTON, Ohio (Aug. 24, 2009) - Lorraine Kessler, principal client services at advertising and public relations agency Innis Maggiore, credits the company's growing client roster to an aggressive business development strategy based on the practice of positioning, and the clients' recognition of the value of effective marketing in a down economy.
Kessler said 11 companies have signed on so far this year with Innis Maggiore, recognized as the nation's leading agency in the practice of positioning.
"We practice what we preach about positioning strategy as the single most powerful concept in marketing," Kessler said. "Our own business development strategy is built around positioning, and the new companies that have joined us this year are a result of our outreach efforts with positioning at the core. Our clients understand that a clearly defined positioning strategy will differentiate and elevate them above their competition, which is especially important and beneficial in a down economy."
New Innis Maggiore clients in 2009 include:
- Pinnacle Sports, Medina
- Zyvex Performance Materials, Columbus
- The Mitchell Group, Niles, Ill.
- Dover Hydraulics, Dover
- Combi Packaging Systems, Canton
- Zeiger Industries, Canton
- Excel Golf/The Concession Golf Club, Sarasota, Fla.
- Goodwill Industries of Cleveland and East Central Ohio
- Excel Storage Products, East Stroudsburg, Pa.
- United Initiators, Elyria
- Ohio State University - Industry Liaison Office
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2008 capitalized billings of more than $28 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America.