Innis Maggiore Builds Brand Positioning and Google AdWords Success

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CANTON, Ohio (Oct. 19, 2010) - Recognized for its expertise in working with Google and search engine marketing tactics, Innis Maggiore continues to achieve Google AdWords success with campaigns based on the principles of brand positioning.

Innis Maggiore, the nation's leading agency in the practice of brand positioning, was named to Google Qualified Professional status. Just as other certifications do not guarantee results in other advertising media, Google's certification alone is not enough to ensure AdWords success.

"The fact is all of our digital expertise ultimately relies on the principles of brand positioning to generate AdWords success and other business-building results for our clients," said Mark Vandegrift, Innis Maggiore principal, web and digital services. "We are dedicated to and invest in advanced study and training in Google and other SEM tools, and proud that we earned our Google Qualified Professional status."

Vandegrift cited similarities in brand differentiation and the Google model itself.

"The reason Google is the only success in paid search is due to the relevant results it delivers to searchers. As positionists, we work to identify and promote the most meaningful and relevant difference to customers. Google searchers are looking for very specific information. And a company, product or service can only stand for one thing in the mind of the customer. That 'one thing' is the brand positioning, and Google delivers it in SEM campaigns," he said.

"Our experience in developing a growing number of Google AdWords success stories is framed around a brand differentiation strategy to establish a productive partnership between our clients and Google as a medium. We stay abreast of Google's advances that are designed to deliver more performance for advertisers, all with the intention of enhancing the users' search experiences," Vandegrift said.

Innis Maggiore is the nation's leading agency in the practice of brand positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2009 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry, Goodyear, GuideStone Financial Resources, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

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Goodyear

Leadership through technology.

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Aultman

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

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Steel Republic Steel.

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